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Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit
Thompson, Anne Bahr
Hardcover: $29.35 [35,220₩]
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Ordered from USA

Packed with examples and original data, and a five-step model highlighting the new rules of business, this book shows that doing good and making profits are now inextricably linked. By actively linking great brands with higher purposes, companies capture... [More...]


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