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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Ries, Al
Paperback: 15% 할인! $16.99 $14.44 [17,330₩]
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Ordered from USA

The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.


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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Al
Paperback: 15% 할인! $18.99 $16.14 [19,370₩]
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Ordered from USA

Smart and accessible, this is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on... [More...]


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Positioning: The Battle for Your Mind
Ries, Al
Paperback: 15% 할인! $20.00 $17.00 [20,400₩]
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Ordered from USA

"One of the most important communication books I've ever read. I highly recommend it!"
—Spencer Johnson, author of "Who Moved My Cheese? and co-author of "The One Minute Manager
..".Ries and Trout taught me everything I know about branding,... [More...]


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Marketing Warfare
Ries, Al
Paperback: 15% 할인! $18.00 $15.30 [18,360₩]
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Ordered from USA

You've got your hands on one of the greatest marketing manuals ever written—the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target... [More...]


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Focus: The Future of Your Company Depends on It
Ries, Al
Paperback: $19.54 [23,450₩]
배송 within 10 business days
Ordered from USA

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing... [More...]


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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Ries, Al
Hardcover: 20% 할인! $29.00 $23.20 [27,840₩]
배송 within 10 business days
Ordered from USA

..".Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of "Positioning...."
—David Bohnett, Chairman and Founder... [More...]


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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Ries, Al
Paperback: $15.74 [18,890₩]
배송 within 10 business days
Ordered from USA

The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building.


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The Fall of Advertising and the Rise of PR
Ries, Al
Paperback: $15.74 [18,890₩]
배송 within 10 business days
Ordered from USA

World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in "The Public Relations Era," dramatizing the dominance of PR over advertising.


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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
Ries, Al
Hardcover: $26.20 [31,440₩]
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Ordered from USA

This annotated edition provides the latest, most powerful tactics—and blunders—of the past two decades.


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The 22 Immutable Laws of Branding Lib/E: How to Build a Product or Service Into a World-Class Brand
Ries, Al
Compact Disc: $49.99 [59,990₩]
배송 4-8 weeks
Ordered from USA



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