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Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources
Kotler, Neil G.
Hardcover: $97.50 [117,000₩]
배송 4-8 weeks
Ordered from USA

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museumOs mission, resources, opportunities, and challenges. "Museum... [More...]


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