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Disneywar
Stewart, James B.
Paperback: 15% 할인! $20.00 $17.00 [20,400₩]
배송 within 10 business days
Ordered from USA

Now in paperback comes the riveting account of Hollywood, big business, big egos, and corporate street fighting as bestselling, Pulitzer Prize-winning author Stewart takes readers inside the epic battle for control of the world's leading entertainment... [More...]


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Digital Music Wars: Ownership and Control of the Celestial Jukebox
Burkart, Patrick
Paperback: $59.80 [71,760₩]
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Ordered from USA

With the rising popularity of online music, the nature of the music industry is rapidly changing. Rather than buying albums, tapes, or CDs, music shoppers can purchase just one song at a time. It's akin to putting a coin into a diner jukeboxexcept the... [More...]


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Digital Music Wars: Ownership and Control of the Celestial Jukebox
Burkart, Patrick
Hardcover: $127.40 [152,880₩]
배송 within 10 business days
Ordered from USA

With the rising popularity of online music, the nature of the music industry is rapidly changing. Rather than buying albums, tapes, or CDs, music shoppers can purchase just one song at a time. It's akin to putting a coin into a diner jukeboxexcept the... [More...]


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Transforming Publishing for Industry Using Digital Strategies
Evans, Paul
Paperback: $24.70 [29,640₩]
배송 4-8 weeks
Ordered from USA

The Internet and digital technology have transformed the publishing industry, making speed a requirement in production and service. Paul Evans here explores how publishing must develop to meet these new demands of the digital age and proposes ways that the... [More...]


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Space Race: An Inside View of the Future of Communications Planning
Taylor, Jim
Hardcover: $57.75 [69,300₩]
배송 4-8 weeks
Ordered from USA

The communications industry is in a period of structural and cultural turmoil, caused by the collapse of the full-service agency model and, more recently, the emergence of communications planning.
What is communications planning? It is the discipline of... [More...]


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The Application of in Situ Digital Networks to News Reporting and Delivery
Cokley, John
Paperback: $138.75 [166,500₩]
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Ordered from USA



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Death Spiral: The Collapse of Cinar, Norshield and Mount Real
Urseth, William A.
Hardcover: $29.35 [35,220₩]
배송 4-8 weeks
Ordered from USA



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The Brass Check: A Study of American Journalism
Sinclair, Upton
Paperback: $29.90 [35,880₩]
배송 4-8 weeks
Ordered from USA

In this systematic critique of the structural basis of U.S. media—arguably the first one ever published—Upton Sinclair writes that "American journalism is a class institution serving the rich and spurning the poor." Likening journalists to... [More...]


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The Business of Culture: Strategic Perspectives on Entertainment and Media
Lampel, Joseph
Paperback: $76.63 [91,960₩]
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Ordered from USA

The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied... [More...]


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The Economics and Financing of Media Companies
Picard, Robert G.
Hardcover: $117.00 [140,400₩]
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Ordered from USA

In this updated and expanded edition of the acclaimed "Economics and Financing of Media Companies," leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and... [More...]


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