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Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline, and Waging a Successful Publicity Campaign Online, Offline, an
Levine, Michael
Paperback: 15% 할인! $20.00 $17.00 [20,400₩]
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Ordered from USA

"The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline."
—Randal Evenson, president, Evenson & Associates, Inc., and... [More...]


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Communication Consultants in Political Campaigns: Ballot Box Warriors
Friedenberg, Robert V.
Paperback: $41.53 [49,840₩]
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Ordered from USA

We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and... [More...]


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Perspectives on Public Relations Research
Moss, Danny
Hardcover: $279.50 [335,400₩]
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Ordered from USA

This volume brings together contributions from some of the leading international academics and practitioners working within the public relations sphere. Collectively, they provide valuable insights into the theories underpinning current public relations... [More...]


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Politics and the Press in Thailand
McCargo, Duncan
Hardcover: $273.00 [327,600₩]
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Ordered from USA

The first book in English to examine the tangled web of relationships linking newspaper owners, editors and reporters, with leading politicians and power-holders, this controversial critique of the nature of Thai media that challenges the assumption that a... [More...]


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Corporate Diplomacy
Steger, Ulrich
Hardcover: $106.25 [127,500₩]
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Ordered from USA

"Ulrich Stegers new book, "Corporate Diplomacy, opens the door to a new perception of what responsible and sustainable leadership is all about and broadens our vision to better grasp the complexity of the global agenda." — J]rgen Dormann, Chairman of... [More...]


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Media Training 101: A Guide to Meeting the Press
Stewart, Sally
Hardcover: $38.00 [45,600₩]
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Ordered from USA

Media Training 101 is an in-depth guide to handling the news media, written by a seasoned journalist and public relations professional. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a... [More...]


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Hardball PR: How to Get Tough with Predatory Journalists Who Threaten Your Corporation
Cawley, Rusty
Paperback: $22.74 [27,290₩]
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Ordered from USA



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All the Public Relations You Need to Know to Run a Company Successfully!
Sims, Dean
Hardcover: $27.54 [33,050₩]
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Ordered from USA

Most of what CEO's know about public relations isn


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Public Relations Democracy: Politics, Public Relations and the Mass Media in Britain
Davis, Aeron
Paperback: $41.19 [49,430₩]
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Ordered from USA

Aeron Davis is the first to offer a general overview of the rise and impact of professional public relations in Britain, stepping beyond the status quo of 'spin doctors' and elections by also exploring the public relations activities of the corporate... [More...]


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Public Relations: A Practical Guide to the Basics
Henslowe, Philip
Paperback: $45.00 [54,000₩]
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Ordered from USA

This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with... [More...]


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