Business & Economics

Return to all Business & Economics

Previous
Matches 1 - 10.
no cover image available
Positioning: The Battle for Your Mind
Ries, Al
Paperback: 15% 할인! $20.00 $17.00 [20,400₩]
배송 within 10 business days
Ordered from USA

"One of the most important communication books I've ever read. I highly recommend it!"
—Spencer Johnson, author of "Who Moved My Cheese? and co-author of "The One Minute Manager
..".Ries and Trout taught me everything I know about branding,... [More...]


no cover image available
The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
Kelley, Tom
Hardcover: 20% 할인! $33.00 $26.40 [31,680₩]
배송 within 10 business days
Ordered from USA

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.

The role of... [More...]


no cover image available
The Pursuit of New Product Development: The Business Development Process
Annacchino, Marc A.
Hardcover: $139.10 [166,920₩]
배송 within 10 business days
Ordered from USA

Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer,... [More...]


no cover image available
Lovemarks
Roberts, Kevin
Hardcover: 20% 할인! $27.50 $22.00 [26,400₩]
배송 within 10 business days
Ordered from USA

From the worldwide CEO of Saatchi & Saatchi comes an entertaining, elucidating, and inspiring vision of the rejuvenation of brands through the power of love and the responsibility of business to fulfill one of its key functions: to make the world a better... [More...]


no cover image available
Specs: The Comprehensive Foodservice Purchasing and Specification Manual
Reed, Lewis
Hardcover: $352.44 [422,930₩]
배송 4-8 weeks
Ordered from USA



no cover image available
Inside Information: Making Sense of Marketing Data
Smith, D. V. L.
Hardcover: $75.00 [90,000₩]
배송 within 10 business days
Ordered from USA

The twenty-first century has brought with it an inundation of information with which business has to grapple. For those who have to make sense of information on a day-to-day basis, a new set of information skills and competencies, a new set of habits are... [More...]


no cover image available
How to Create Profitable New Products
Gruenwald, George
Hardcover: $52.45 [62,940₩]
배송 4-8 weeks
Ordered from USA

This comprehensive resource guides students step-by-step through the product development process, from concept through launch in the marketplace. Case histories profile successful new product introductions in a changing marketplace. This text details the... [More...]


no cover image available
Designing Brand Experience: Creating Powerful Integrated Brand Solutions
Landa, Robin
Paperback: $104.95 [125,940₩]
배송 4-8 weeks
Ordered from USA

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating... [More...]


no cover image available
Concept Research in Food Product Design and Development
Moskowitz, Howard R.
Hardcover: $356.19 [427,430₩]
배송 4-8 weeks
Ordered from USA

Concept Research in Food Product Design and Development provides a unique treatment of concepts for both the business professional and research scientist. Positioned specifically for foods, this book begins with simple principles of concepts, moves forward... [More...]


no cover image available
Winning the Profit Game: Smarter Pricing, Smarter Branding
Docters, Robert G.
Hardcover: 20% 할인! $42.00 $33.60 [40,320₩]
배송 within 10 business days
Ordered from USA

In the endless quest to boost your bottom line, you've done it all: re-engineering, downsizing, new purchasing strategies, TQM, CRM, automation, new sales channels and technologies. Problem is, everyone else has done it, too. And while these once-innovative... [More...]


Previous