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Positioning: The Battle for Your Mind
Ries, Al
Paperback: 15% 할인! $20.00 $17.00 [20,400₩]
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Ordered from USA

"One of the most important communication books I've ever read. I highly recommend it!"
—Spencer Johnson, author of "Who Moved My Cheese? and co-author of "The One Minute Manager
..".Ries and Trout taught me everything I know about branding,... [More...]


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The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
Kelley, Tom
Hardcover: 20% 할인! $33.00 $26.40 [31,680₩]
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Ordered from USA

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.

The role of... [More...]


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The Pursuit of New Product Development: The Business Development Process
Annacchino, Marc A.
Hardcover: $139.10 [166,920₩]
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Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer,... [More...]


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Designing Brand Experience: Creating Powerful Integrated Brand Solutions
Landa, Robin
Paperback: $104.95 [125,940₩]
배송 4-8 weeks
Ordered from USA

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating... [More...]


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How to Create Profitable New Products
Gruenwald, George
Hardcover: $52.45 [62,940₩]
배송 4-8 weeks
Ordered from USA

This comprehensive resource guides students step-by-step through the product development process, from concept through launch in the marketplace. Case histories profile successful new product introductions in a changing marketplace. This text details the... [More...]


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Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Break Your Business
Foley, John
Hardcover: $29.95 [35,940₩]
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Companies often assume that if their sales are good, then their branding must be effective. But they pay alarmingly little attention to what it is that actually sustains their brand and reputation, leaving them vulnerable to dangerous backlash if a rift... [More...]


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Inside Information: Making Sense of Marketing Data
Smith, D. V. L.
Hardcover: $75.00 [90,000₩]
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The twenty-first century has brought with it an inundation of information with which business has to grapple. For those who have to make sense of information on a day-to-day basis, a new set of information skills and competencies, a new set of habits are... [More...]


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Specs: The Comprehensive Foodservice Purchasing and Specification Manual
Reed, Lewis
Hardcover: $352.44 [422,930₩]
배송 4-8 weeks
Ordered from USA



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New Product Development: Managing and Forecasting for Strategic Success
Thomas, Robert J.
Paperback: $58.00 [69,600₩]
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Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He... [More...]


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Concept Research in Food Product Design and Development
Moskowitz, Howard R.
Hardcover: $370.31 [444,370₩]
배송 4-8 weeks
Ordered from USA

Concept Research in Food Product Design and Development provides a unique treatment of concepts for both the business professional and research scientist. Positioned specifically for foods, this book begins with simple principles of concepts, moves forward... [More...]


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