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Study Abroad: Perspectives and Experiences from Business Schools
Hult, G. Tomas M.
Hardcover: $224.89 [269,870₩]
배송 within 10 business days
Ordered from USA

Business educators everywhere are looking for opportunities where students can gain experiences through study or work in an international context. Study abroad offers meaningful opportunities for exposing business students to cross-cultural learning. In... [More...]


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Marketing Beef in Japan
Kerr, William A.
Hardcover: $66.24 [79,490₩]
배송 4-8 weeks
Ordered from USA



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Brands
Lury, Celia
Paperback: $83.13 [99,760₩]
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Ordered from USA

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what kinds of things are they?
The brand, that point of connection between company and consumer, has become one of the key cultural... [More...]


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Relationships and Networks in International Markets
Gemunden, H. G.
Hardcover: $218.39 [262,070₩]
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Ordered from USA

The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has also in recent... [More...]


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Network Dynamics in International Marketing
Naude, Peter
Hardcover: $218.39 [262,070₩]
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This book aims to fulfil two objectives: to contribute to the state of knowledge in the broad area of relationship marketing and to provide readers with an insight into the antecedents and roots of the current "fashionable" interest in relationship... [More...]


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Advances in International Marketing
Cavusgil, S. Tamer
Hardcover: $185.89 [223,070₩]
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This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in... [More...]


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Reassessing the Internationalization of the Firm
Axinn, C. N.
Hardcover: $232.69 [279,230₩]
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Ordered from USA

As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting... [More...]


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Marketing in the Emerging Markets of Islamic Countries
Marinov, M.
Hardcover: $150.00 [180,000₩]
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Ordered from USA

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population, these markets are spread across three continents where Islamic values have largely shaped the... [More...]


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Global E-Commerce
Kraemer, Kenneth L.
Hardcover: $172.80 [207,360₩]
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Ordered from USA

Are the Internet and e-commerce truly revolutionising business practice� This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with... [More...]


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Advances in International Marketing
Cavusgil, S. Tamer
Hardcover: $185.89 [223,070₩]
배송 within 10 business days
Ordered from USA



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