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Football Brands
Bridgewater, S.
Hardcover: $82.49 [98,990₩]
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Ordered from USA

The media increasingly refers to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves... [More...]


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Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000
Ward, Stephen V.
Paperback: $103.93 [124,720₩]
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Ordered from USA

Today, the projected image of a city may play a greater role than its reality in shaping the views of visitors, investors, and, even, residents. High pressure marketing and sales techniques are frequently used to help troubled cities in their transition to... [More...]


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Nuts, Bolts and Magnetrons: A Practical Guide for Industrial Marketers
Millier, Paul
Paperback: $100.00 [120,000₩]
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Ordered from USA

Industrial or business-to-business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. There is seldom any formal understanding of... [More...]


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Doing Business in a Digital World
Hausman, Angela
Paperback: $96.19 [115,430₩]
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Ordered from USA

Offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, Roger J. Calantone and Robert... [More...]


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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Anderson, James C.
Hardcover: 20% 할인! $45.00 $36.00 [43,200₩]
배송 4-8 weeks
Ordered from USA

Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single... [More...]


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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Jeffery, Mark
Hardcover: 20% 할인! $29.95 $23.96 [28,750₩]
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Ordered from USA



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The End of Marketing as We Know It
Zyman, Sergio
Paperback: $16.79 [20,150₩]
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Ordered from USA

Visionary and roguish in approach, "The End of Marketing As We know It" captures a seismic shift in marketing from the master of the trade. "A wizard of marketing discloses his magic. No matter what your industry, you will benefit greatly from Sergio... [More...]


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Supply Chain Management: An Introduction to Logistics
Waters, Donald
Paperback: $95.99 [115,190₩]
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Ordered from USA

A broad general introduction to all essential aspects of logistics and supply chain management, set within the wider business context. The book uses well-developed pedagogy and numerous case studies, guiding the reader through the subject by retaining a... [More...]


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Zara and Her Sisters: The Story of the World's Largest Clothing Retailer
Badia, E.
Hardcover: $75.00 [90,000₩]
Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega,... [More...]


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Marketing Financial Services
Farquhar, Jillian
Paperback: $92.39 [110,870₩]
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Ordered from USA

This book is a comprehensive guide to decision making for students of Financial Services Marketing, or marketers working within the financial services sector. The second edition is fully comprehensively revised and updated, with a new structure, many new... [More...]


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