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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
Zuboff, Shoshana
Hardcover: 20% 할인! $38.00 $30.40 [36,480₩]
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Pre-Suasion: A Revolutionary Way to Influence and Persuade
Cialdini, Robert
Paperback: 15% 할인! $18.00 $15.30 [18,360₩]
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Misbehaving: The Making of Behavioral Economics
Thaler, Richard H.
Paperback: 15% 할인! $16.95 $14.41 [17,290₩]
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Misbehaving: The Making of Behavioral Economics (UK edition)
Thaler, Richard H.
Paperback: 15% 할인! $12.00 $10.20 [12,240₩]


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Nudge: Improving Decisions about Health, Wealth, and Happiness
Thaler, Richard H.
Hardcover: 20% 할인! $22.00 $17.60 [21,120₩]
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Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives.


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Consumerism, 4th Ed.
Aaker, David A.
Paperback: $25.88 [31,060₩]
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The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles—half of them new to this... [More...]


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Consumer Safety Regulation: Putting a Price on Life and Limb
Asch, Peter
Hardcover: $188.50 [226,200₩]
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Advocates of consumer safety regulation, an active and controversial area of public policy in the United States, contend that markets do not adequately protect the interests of vulnerable consumers; market traditionalists respond that public agencies... [More...]


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Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues
O'Shaughnessy, John
Hardcover: $208.00 [249,600₩]
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With the globalization of markets, heightened competition within various market sectors, and more demands on companies to increase profits, it is of great importance to understand the most effective manner in which marketing managers can reach the... [More...]


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Demand System Specification and Estimation
Wales, Terence J.
Paperback: $110.50 [132,600₩]
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This book explores the principal issues involved in bridging the gap between the pure theory of consumer behavior and its empirical implementation. The theoretical starting point is the familiar static, one-period, utility maximizing model in which the... [More...]


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The Dialectics of Shopping
Miller, Daniel
Paperback: $44.20 [53,040₩]
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Shopping is generally considered to be a pleasurable activity. But in reality it can often be complicated and frustrating. Daniel Miller explores the many contradictions faced by shoppers on a typical street in London, and in the process offers a... [More...]


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