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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Ries, Al
Paperback: 15% 할인! $16.99 $14.44 [17,330₩]
배송 4-8 weeks
Ordered from USA

The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.


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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Al
Paperback: 15% 할인! $18.99 $16.14 [19,370₩]
배송 within 10 business days
Ordered from USA

Smart and accessible, this is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on... [More...]


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Confessions of an Advertising Man
Ogilvy, David
Paperback: 15% 할인! $20.95 $17.81 [21,370₩]
배송 4-8 weeks
Ordered from USA



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Positioning: The Battle for Your Mind
Ries, Al
Paperback: 15% 할인! $20.00 $17.00 [20,400₩]
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"One of the most important communication books I've ever read. I highly recommend it!"
—Spencer Johnson, author of "Who Moved My Cheese? and co-author of "The One Minute Manager
..".Ries and Trout taught me everything I know about branding,... [More...]


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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
Willingham, Ron
Hardcover: 20% 할인! $26.00 $20.80 [24,960₩]
배송 4-8 weeks
Ordered from USA

“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers. They were so stressed by this behavior that they suffered from a... [More...]


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Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Whitman, Drew Eric
Paperback: 15% 할인! $15.99 $13.59 [16,310₩]
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It's Not How Good You Are, It's How Good You Want to Be
Arden, Paul
Paperback: 15% 할인! $12.95 $11.01 [13,210₩]
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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden,... [More...]


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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
Mitchell, Jack
Hardcover: 20% 할인! $27.00 $21.60 [25,920₩]
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A master of customer service reveals his proven secrets to developing long-standing relationships and customer loyalty by making business personal.


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The Art of War for the New Millennium
Lok, Dan
Paperback: 15% 할인! $16.95 $14.41 [17,290₩]
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Ordered from USA

The most widely read business book in the world... Now updated and expanded Recognized as the eldest military treatise of all-time, world leaders, military strategists and business executives all over the world have studied Sun Tzu's Art of War. At last,... [More...]


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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Lockwood, Thomas
Paperback: 15% 할인! $24.95 $21.21 [25,450₩]
배송 4-8 weeks
Ordered from USA

Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service... [More...]


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