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A Friend Complicates Matters
Bodansky, Alexander
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판형 Paperback, 56pp.
출판일 Jul 09 2009
출판사 VDM Verlag
ISBN-13: 9783639177701
도서 치수 22.86 센티미터(길이) X 15.24 센티미터(넓이) X 0.33 센티미터(두께)
무게 95 그램
About the Book
To explain decision behavior by reducing it to utility maximization, as Kahneman and Tversky (2000) do, or to intuitive behavior, as Gigerenzer (1996) does, is to risk oversimplification. There is no single definition of rational decision behavior. The context defines what decision behavior can be evaluated as rational. In the context of morality, subjects base their decision behavior on four different ethical positions: deontology, hedonism, intuitionism and utilitarianism. In this article the classical Asian disease problem (ADP), used by Kahneman and Tversky (1981) to show the framing effect, is understood as a moral dilemma. To reach a decision, subjects relied to varying degrees on all four ethical positions. Variation of the ADPs personal proximity influenced subjects' decision behavior, leading to the disappearance of the framing effect, and changing the extent of subjects' reliance on the four ethical positions. [Edit review] [Delete review]
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• Psychology & Psychiatry  >  Experimental Psychology
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