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Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas[오디오 북]
Godin, Seth, Godin, Seth (Narrated by)
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판형 Compact Disc, 6pp.
출판일 Aug 01 2006
출판사 HighBridge Audio
ISBN-13: 9781598870565
도서 치수 15.19 센티미터(길이) X 12.85 센티미터(넓이) X 1.80 센티미터(두께)
무게 159 그램
About the Book
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.

Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing. [Edit review] [Delete review]

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