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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
Godin, Seth
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판형 Paperback, 220pp.
출판일 Apr 24 2012
출판사 Portfolio
ISBN-13: 9781591845331
도서 치수 17.53 센티미터(길이) X 12.45 센티미터(넓이) X 1.27 센티미터(두께)
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About the Book
The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends. [Edit review] [Delete review]
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• Business & Economics  >  Marketing  >  General
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