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Economic Forecasting for Management: Possibilities and Limitations
Graf, Hans Georg
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판형 Hardcover, 264pp.
출판일 Aug 2002
출판사 Quorum Books
ISBN-13: 9781567206012
도서 치수 25.15 센티미터(길이) X 15.70 센티미터(넓이) X 2.46 센티미터(두께)
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About the Book
Before future-oriented information can be used as a basis for decision making in economics or business administration, it must be understood on a methodological level. This book provides decision makers with a thorough understanding of the possibilities offered by various forecasting methods as well as their limitations. If managers rely on a forecast with a long-term perspective to guide them in making short-term decisions, planning deficiencies will likely result. Likewise, if managers use short-term forecasts to inform their long-term strategic vision, failure could easily ensue. Graf provides the tools necessary to sidestep the common pitfall of using the wrong forecasting technique for the wrong purpose. [Edit review] [Delete review]
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