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Hbr's 10 Must Reads on Change Management (Including Featured Article "leading Change," by John P. Kotter)
Review, Harvard Business, Kotter, John P. (Author), Kim, W. Chan (Author)
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판형 Paperback, 224pp.
출판일 Mar 08 2011
ISBN-13: 9781422158005
도서 치수 21.06 센티미터(길이) X 14.22 센티미터(넓이) X 1.60 센티미터(두께)
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About the Book

Most company's change initiatives fail. Yours don't have to.
If you read nothing else on change, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.
HBR's 10 Must Reads on Change will inspire you to:
- Lead change through eight critical stages
- Establish a sense of urgency
- Overcome addiction to the status quo
- Mobilize commitment
- Silence naysayers
- Minimize the pain of change
- Concentrate resources
- Motivate change when business is good
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