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Marketing in the Emerging Markets of Islamic Countries
Marinov, M.
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판형 Hardcover, 207pp.
출판일 Nov 2006
출판사 Palgrave MacMillan
ISBN-13: 9781403991737
도서 치수 21.89 센티미터(길이) X 14.63 센티미터(넓이) X 1.85 센티미터(두께)
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About the Book
The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population, these markets are spread across three continents where Islamic values have largely shaped the societal structures, culture and legal norms that influence consumer preferences and behaviour. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets. [Edit review] [Delete review]
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