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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Ries, Al, Trout, Jack (Author)
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판형 Paperback, 160pp.
출판일 Apr 27 1994
출판사 HarperBusiness
ISBN-13: 9780887306662
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무게 127 그램
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Author Note

Al Ries and his daughter and partner, Laura Ries, are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising & the Rise of PR, which was a Wall Street Journal and BusinessWeek bestseller.

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About the Book
The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations. [Edit review] [Delete review]
From the Publisher
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. [Edit review] [Delete review]
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