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Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit
Thompson, Anne Bahr
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판형 Hardcover, 288pp.
출판일 Nov 2017
출판사 Amacom
ISBN-13: 9780814438398
도서 치수 23.49 센티미터(길이) X 15.88 센티미터(넓이) X 2.54 센티미터(두께)
무게 545 그램
About the Book
Packed with examples and original data, and a five-step model highlighting the new rules of business, this book shows that doing good and making profits are now inextricably linked. By actively linking great brands with higher purposes, companies capture both markets and hearts. [Edit review] [Delete review]
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• Business & Economics  >  Business Ethics
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