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Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources
Kotler, Neil G., Kotler, Philip (Author), Kotler, Wendy I. (Author)
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정가 $78.00 혹은 93,600₩
추가 비용 $19.50 [상세 설명]
판매가 $97.50 혹은 117,000₩
총 배송시간 4-8 weeks (상세 설명)

판형 Hardcover, 511pp.
출판일 Aug 01 2008
출판사 Jossey-Bass
ISBN-13: 9780787996918
도서 치수 23.62 센티미터(길이) X 18.29 센티미터(넓이) X 3.30 센티미터(두께)
무게 976 그램
이 도서는 그림(삽화)이 포함되어 있습니다..
About the Book
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museumOs mission, resources, opportunities, and challenges. "Museum Marketing and Strategy" examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to

Define the exchange process between a museumOs offerings and consumer value

Differentiate a museum and communicate its unique value in a competitive marketplace

Find, create, and retain consumers and convert visitors to members and members to volunteers and donors

Plan strategically and maximize marketingOs value

Achieve financial stability

Develop a consumer-centered museum

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