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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Andresen, Katya
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정가 $27.00 혹은 32,400₩
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판매가 $33.75 혹은 40,500₩
(Out of print)

판형 Hardcover, 271pp.
출판일 Apr 01 2006
출판사 Jossey-Bass
ISBN-13: 9780787981488
도서 치수 23.34 센티미터(길이) X 16.26 센티미터(넓이) X 2.72 센티미터(두께)
무게 472 그램
이 도서는 그림(삽화)이 포함되어 있습니다..
About the Book
Praise for "Robin Hood Marketing"
"An incredibly compelling and digestible book— full of practical theories and real-life examples that anyone who either works in the nonprofit world or cares about causes will find absolutely worthwhile."
— Meg Garlinghouse, director, Yahoo! For Good, Yahoo! Inc.
"Andresen's message is clear: It's not about YOU. It's about your supporter. Tap your supporter's wants, hopes, dreams, and desires and you'll move mountains."
— Scott Case, chairman, Network for Good, cofounder Priceline.com
"Robin Hood Marketing should be required reading for anyone trying to raise money, find supporters, or change public policy in the increasingly crowded marketplace of worthy causes. In an era where the number of nonprofits is growing faster than the pool of charitable funding, the stakes couldn't be higher. Those with the strongest messages and the savviest marketing will have the best chance to survive and thrive. Robin Hood... [More...] [Edit review] [Delete review]
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