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Reassessing the Internationalization of the Firm
Axinn, C. N., Matthyssens, P. (Editor), Cavusgil, S. Tamer (Editor)
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판형 Hardcover, 288pp.
출판일 Sep 12 2001
출판사 Jai Press Inc.
ISBN-13: 9780762307951
도서 치수 23.39 센티미터(길이) X 15.60 센티미터(넓이) X 1.75 센티미터(두께)
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About the Book
As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight the nature of firms' changing behaviours; explore the potential reasons for those changes; and propose new perspectives from which a more contemporary theory of internationalization can be developed. The papers in this volume examine the internationalization behaviour of a wide range of firms, from MNCs to SMEs, including firms from both developed and emerging economies. Consideration is given to the rapid internationalization of "born global" firms, to inward as well as outward internationalization and to the dynamic nature of internationalization at the beginning of the 21st century. [Edit review] [Delete review]
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