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Public Relations: A Practical Guide to the Basics
Henslowe, Philip
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판형 Paperback, 152pp.
출판일 Oct 01 2003
출판사 Kogan Page
ISBN-13: 9780749440725
도서 치수 23.47 센티미터(길이) X 15.24 센티미터(넓이) X 1.24 센티미터(두께)
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About the Book
This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin doctors, PR in local government and financial PR. [Edit review] [Delete review]
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• Business & Economics  >  Public Relations
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