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Public Relations Democracy: Politics, Public Relations and the Mass Media in Britain
Davis, Aeron
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판형 Paperback, 240pp.
출판일 May 03 2002
ISBN-13: 9780719060694
도서 치수 23.32 센티미터(길이) X 16.00 센티미터(넓이) X 2.01 센티미터(두께)
무게 368 그램
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About the Book
Aeron Davis is the first to offer a general overview of the rise and impact of professional public relations in Britain, stepping beyond the status quo of 'spin doctors' and elections by also exploring the public relations activities of the corporate sector, the City, pressure groups, and the trade union movement. Davis explores the question: to what extent are journalists and decision-makers being affected and who stands to benefit most in the new era of public relations democracy?
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• Business & Economics  >  Public Relations
• Political Science  >  General
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