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Bridging the Services Chasm: Aligning Services Strategy to Maximize Product Success
Lah, Thomas
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정가 $49.95 혹은 59,940₩
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판매가 $52.45 혹은 62,940₩
(Out of print)

판형 Hardcover, 328pp.
출판일 Sep 22 2009
ISBN-13: 9780692004937
도서 치수 22.86 센티미터(길이) X 15.75 센티미터(넓이) X 2.54 센티미터(두께)
무게 658 그램
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About the Book
Bridging the Services Chasm provides a comprehensive framework companies can use to make critical service strategy decisions that have rapidly become the difference between product success and market failure. Based on the analysis of technology providers, this book leverages a combination of public record, unique survey data, and direct interaction to clearly define the critical role services is now playing in the success of product companies. In 1991, Geoffrey Moore published Crossing the Chasm. This seminal work framed and defined the specific challenges that companies face as they attempt to drive new product offerings to market. Since then, a new set of strategy challenges for product-centric companies has become evident. And there is a new chasm that companies must decide how to cross: The Services Chasm. Bridging the Services Chasm frames the services strategy decisions product companies can no longer afford to defer and provides a clear path for action. [Edit review] [Delete review]
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