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Global E-Commerce
Kraemer, Kenneth L., Dedrick, Jason (Editor), Melville, Nigel P. (Editor)
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판형 Hardcover, 468pp.
출판일 Aug 01 2006
ISBN-13: 9780521848220
도서 치수 23.42 센티미터(길이) X 16.10 센티미터(넓이) X 3.17 센티미터(두께)
무게 881 그램
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About the Book
Are the Internet and e-commerce truly revolutionising business practice� This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business and consumer preference and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduate and MBA students with a solid basis for understanding its likely future... [More...] [Edit review] [Delete review]
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• Business & Economics  >  Marketing  >  International - Marketing
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