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Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales
Levinson, Jay Conrad, Smith, Mark S. a. (Author), Wilson, Orvel Ray (Author)
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판형 Paperback, 320pp.
출판일 Apr 15 1997
출판사 Wiley
ISBN-13: 9780471165682
도서 치수 22.91 센티미터(길이) X 15.29 센티미터(넓이) X 2.08 센티미터(두께)
무게 436 그램
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About the Book
Using guerrilla tactics to cash In at trade shows

Each year, 1.3 million companies reach out to 85 million people at more than 4300 commercial and association-sponsored trade shows. In this groundbreaking book, marketing pros Mark Smith and Orvel Ray Wilson team up with living legend Conrad Levinson to show sales people and entrepreneurs how to apply Levinson's world-famous guerrilla marketing and selling techniques to this medium. The arsenal of advice includes making the best use of available technologies; behavior to avoid; how smaller companies can effectively compete with larger companies; attracting the right customers; connecting with prospects; making powerful presentations; post-trade-show follow-up; and more.
— Packed with real-life examples and easy-to-follow charts, graphs, and checklists [Edit review] [Delete review]

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