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Corporate Diplomacy
Steger, Ulrich
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판형 Hardcover, 320pp.
출판일 Jan 06 2003
출판사 Wiley
ISBN-13: 9780470848906
도서 치수 23.57 센티미터(길이) X 16.10 센티미터(넓이) X 2.29 센티미터(두께)
무게 590 그램
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About the Book
"Ulrich Stegers new book, "Corporate Diplomacy, opens the door to a new perception of what responsible and sustainable leadership is all about and broadens our vision to better grasp the complexity of the global agenda." — J]rgen Dormann, Chairman of the Supervisory Board of Aventis SA
"This book is a timely reminder that we are all sitting in the same boat, whether we represent business, NGOs or government: we all carry a joint, yet differentiated responsibility for the fate of future generations. For me it is also a stark manifestation of the fact that diplomacy simply understood as defence strategy, or a tactic to camouflage discord, is not sustainable. Corporate diplomacy hinges on the social and environmental responsibility and the credibility of a company, as much as it is about explaining and positioning its business case." — Dr Claude Martin, Director General, WWF International
"Ulrich Steger deals with the challenges of how to communicate efficiently... [More...] [Edit review] [Delete review]
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• Business & Economics  >  Leadership
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