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Museum Management and Marketing
Sandell, Richard, Janes, Robert R. (Editor)
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판형 Paperback, 420pp.
출판일 Feb 2007
출판사 Routledge
ISBN-13: 9780415396295
도서 치수 24.51 센티미터(길이) X 17.48 센티미터(넓이) X 2.46 센티미터(두께)
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About the Book
The volume will bring the coverage of marketing and management up-to-date and reflect changes in current thinking, while covering the essential elements involved in the field. Bringing together a selection of essential writings on the subject by some of the leading authorities in the field this volume is an invaluable introduction to the key issues and controversies. [Edit review] [Delete review]
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