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The Tipping Point: How Little Things Can Make a Big Difference
Gladwell, Malcolm
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판형 Paperback, 304pp.
출판일 Jan 07 2002
출판사 Back Bay Books
ISBN-13: 9780316346627
도서 치수 20.57 센티미터(길이) X 13.72 센티미터(넓이) X 2.29 센티미터(두께)
무게 295 그램

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Author Note
Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker. [Edit review] [Delete review]
From the Publisher
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. [Edit review] [Delete review]
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• Psychology & Psychiatry  >  Social Psychology
• Business & Economics  >  Marketing  >  General
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