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Communication Consultants in Political Campaigns: Ballot Box Warriors
Friedenberg, Robert V.
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판형 Paperback, 240pp.
출판일 Oct 1997
출판사 Praeger Publishers
ISBN-13: 9780275952075
도서 치수 23.57 센티미터(길이) X 15.65 센티미터(넓이) X 1.32 센티미터(두께)
무게 354 그램
About the Book
We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, focus groups, and other means of communication can be put to partisan use. In this book, Robert V. Friedenberg examines all of the communication techniques used in contemporary political campaigning. [Edit review] [Delete review]
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• Business & Economics  >  Public Relations
• Political Science  >  General
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