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Managing Product Development
Nishiguchi, Toshihiro
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판형 Hardcover, 320pp.
출판일 Oct 24 1996
ISBN-13: 9780195074383
도서 치수 23.72 센티미터(길이) X 16.10 센티미터(넓이) X 2.59 센티미터(두께)
무게 690 그램
About the Book
Managing Product Development brings together the work of leading international researchers in the field of product innovation and development and provides a guide to successful product development for firms in diverse industries. Competitive success between firms nearly always depends on what new products they can develop and bring to market. Based on original research, some chapters examine broad issues related to the impact of information technology and the role that social factors play in the successful development of products; they also describe the ways that Japanese firms develop products internationally. Other chapters extensively explore product development in the automobile, biotechnology, photolithographic, and textile machinery industries. Edited by an acknowledged authority on world-class manufacturing, industrial sourcing, and the global automobile industry, this work will be essential reading for scholars, students, and managers interested in product development, and... [More...] [Edit review] [Delete review]
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