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MP Internet Marketing: Building Advantage in a Networked Economy with CD
Mohammed, Rafi, Fisher, Robert (Author), Jaworski, Bernard (Author)
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정가 $151.56 혹은 181,870₩
추가 비용 $37.89 [상세 설명]
판매가 $189.45 혹은 227,340₩
총 배송시간 4-8 weeks (상세 설명)

판형 Hardcover, 726pp.
출판일 Aug 16 2001
출판사 Irwin/McGraw-Hill
ISBN-13: 9780072512083
도서 치수 25.96 센티미터(길이) X 21.34 센티미터(넓이) X 3.33 센티미터(두께)
무게 1607 그램
이 도서는 그림(삽화)이 포함되어 있습니다..
About the Book
This text presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages; from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution.

This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers. [Edit review] [Delete review]

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