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High Visibility, Third Edition: Transforming Your Personal and Professional Brand
Rein, Irving, Kotler, Philip (Author), Hamlin, Michael (Author)
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판형 Hardcover, 366pp.
출판일 Jan 05 2006
ISBN-13: 9780071456807
도서 치수 23.67 센티미터(길이) X 17.07 센티미터(넓이) X 3.17 센티미터(두께)
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About the Book
Since the first edition of this groundbreaking book, high visibility has become a world-wide phenomenon. No longer limited to the entertainment sector, visibility seeking—the process of creating and managing one's public persona—has expanded to the business and professional world. World-renowned communications and marketing experts Irving Rein and Philip Kotler were the first to establish high visibility marketing and communication as a sophisticated industry, presenting new insights into achieving fame. Now, in this highly anticipated new edition, Rein, Kotler, and coauthors Michael Hamlin and Martin Stoller show you how you can utilize visibility to reap rich benefits and maximize your success no matter what profession you are in.
"High Visibility" unlocks the mysterious enigma of visibility and explains how this industry has evolved to help you achieve personal brand distinction in your professional life. You'll discover how people are seeking to become brands, how... [More...] [Edit review] [Delete review]
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