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Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline, and Waging a Successful Publicity Campaign Online, Offline, an
Levine, Michael
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판형 Paperback, 281pp.
출판일 Feb 11 2003
ISBN-13: 9780071382328
도서 치수 22.61 센티미터(길이) X 13.33 센티미터(넓이) X 1.80 센티미터(두께)
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About the Book
"The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline."
—Randal Evenson, president, Evenson & Associates, Inc., and www.4-Dmarketing.com
"This immensely practical book demystifies the Internet, spells out strategies in plain language, and deploys truckloads of street wisdom drawn from Michael Levine's considerable public relations experience to help you reach "P.R. Nirvana" without spending a lot of time or money."
—Geoffrey A. Moore, author of "Think Like a Customer . . . to Market Like a Genius
Now in paperback, "Guerrilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn: Proven techniques to break... [More...] [Edit review] [Delete review]
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