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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Al, Ries, Laura (Author)
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판형 Paperback, 272pp.
출판일 Sep 17 2002
출판사 HarperBusiness
ISBN-13: 9780060007737
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Author Note

Al Ries and his daughter and partner, Laura Ries, are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising & the Rise of PR, which was a Wall Street Journal and BusinessWeek bestseller.

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About the Book
Smart and accessible, this is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominating, world-class brand. Illustrations. [Edit review] [Delete review]
From the Publisher

How to build a product or service into a world-class brand.

In today's competitive world, it is no longer enough to have a superior product or even a great advertising campaign. Today's consumers are more savvy than ever, and ample competition has allowed them to become more choosy. The only way to stand out in today's — and tomorrow's — cluttered marketplace is to build your product or service into a brand. 22 Immutable Laws of Branding is the definitive work on brands and branding. In the tradition of 22 Immutable Laws of Marketing, this book is illustrated with anecdotes from some of the best brands in the world and explains how any product or service can be built into a brand.

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