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Thinking, Fast and Slow
Kahneman, Daniel
Hardcover: 15% ÇÒÀÎ! $30.00 $25.50 [30,600₩]
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Two systems drive the way humans think and make choices: System One is fast, intuitive, and emotional; System Two is slower, more deliberative, and more logical. Examining how both systems function within the mind, Kahneman exposes the extraordinary... [More...]


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Moonwalking with Einstein: The Art and Science of Remembering Everything
Foer, Joshua
Hardcover: 15% ÇÒÀÎ! $26.95 $22.91 [27,490₩]
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Foer's unlikely journey from chronically forgetful science journalist to U.S.Memory Champion frames a revelatory exploration of the vast, hidden impact ofmemory on every aspect of our lives.


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The Believing Brain: From Ghosts and Gods to Politics and Conspiracies---How We Construct Beliefs and Reinforce Them as Truths
Shermer, Michael
Hardcover: 15% ÇÒÀÎ! $28.00 $23.80 [28,560₩]
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Bestselling author Shermer presents a comprehensive and provocative theory on how beliefs are born, formed, reinforced, challenged, changed, and extinguished.


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What Makes Your Brain Happy and Why You Should Do the Opposite
Di Salvo, David
Paperback: 8% ÇÒÀÎ! $19.00 $17.48 [20,980₩]
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Science writer DiSalvo reveals that much of what makes our brains happy leads to errors, biases, and distortions. His research provides us with actionable clues for overcoming this plight and, consequently, living more fulfilled lives.


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The Untethered Soul: The Journey Beyond Yourself
Singer, Michael A.
Paperback: 8% ÇÒÀÎ! $16.95 $15.59 [18,710₩]
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Who are you? In this remarkable book, author and spiritual guide Michael Singer explores this fundamental question, seeking the very root of consciousness in order to help readers learn how to dwell in the present moment. Written in an engaging and... [More...]


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The Art of Choosing
Iyengar, Sheena
Paperback: 8% ÇÒÀÎ! $14.99 $13.79 [16,550₩]
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Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate... [More...]


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How We Decide
Lehrer, Jonah
Paperback: $14.95 [17,940₩]
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Lehrer shows how people are taking advantage of the latest advances in neuroscience to make better television shows, win more football games, improve military intelligence and discover how and why people make the decisions they do.


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Flourish: A Visionary New Understanding of Happiness and Well-Being
Seligman, Martin E. P.
Hardcover: 15% ÇÒÀÎ! $26.00 $22.10 [26,520₩]
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The creator of one of the most influential theories of the 20th century presents for the first time a complete, new theory of the best way to live.


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Smart Thinking: Three Essential Keys to Solve Problems, Innovate, and Get Things Done
Markman, Art
Hardcover: 15% ÇÒÀÎ! $25.00 $21.25 [25,500₩]
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Think smart people are just born that way? Think again. Drawing on diverse studies of the mind, from psychology to linguistics, philosophy, and learning science, Markman demonstrates the difference between "smart thinking" and raw intelligence, showing... [More...]


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The Folly of Fools: The Logic of Deceit and Self-Deception in Human Life
Trivers, Robert
Hardcover: 15% ÇÒÀÎ! $28.00 $23.80 [28,560₩]
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Whether it's in a cockpit at takeoff or the planning of an offensive war, a romantic relationship or a dispute at the office, there are many opportunities to lie and self-deceive—but deceit and self-deception carry the costs of being alienated from... [More...]


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