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Onward: How Starbucks Fought for Its Life Without Losing Its Soul
Schultz, Howard

Hardcover: 15% 할인! ~~$25.99~~ $22.09 [26,510₩]

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In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the the remarkable story of Schultz's return and the company's ongoing... [More...]

Car Guys vs. Bean Counters: The Battle for the Soul of American Business
Lutz, Bob

Hardcover: 15% 할인! ~~$26.95~~ $22.91 [27,490₩]

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A legend in the car industry reveals the philosophy that's starting to turn General Motors around. Lutz's commonsense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis... [More...]

In the Plex: How Google Thinks, Works, and Shapes Our Lives
Levy, Steven

Hardcover: 15% 할인! ~~$26.00~~ $22.10 [26,520₩]

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Written with full cooperation from top management at Google, this is the story behind the most successful and admired technology company of our time.

How the Mighty Fall: And Why Some Companies Never Give in
Collins, James C.

Hardcover: 15% 할인! ~~$23.99~~ $20.39 [24,470₩]

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Good to Great and Built to Last identified the distinguishing characteristics shared by companies that not only achieved greatness, but also sustained it. In How The Mighty Fall, Jim Collins considers the "dark side," offering a perspective on how a fall... [More...]

Built to Last: Successful Habits of Visionary Companies
Collins, James C.

Paperback: 8% 할인! ~~$17.99~~ $16.55 [19,860₩]

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Find out what makes the truly exceptional companies different from other companies. ""Built to Last" . . . is one of the most eye-opening business studies since "In Search of Excellence."—"USA Today."

Inside the Magic Kingdom
Connellan, Thomas K.

Hardcover: 15% 할인! ~~$20.00~~ $17.00 [20,400₩]

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mer Disney employees, "Inside the Magic Kingdom" discloses the secrets behind the theme park's success and explains why more than two-thirds of its 30 million guests are repeat customers.

The Talent Masters: Why Smart Leaders Put People Before Numbers
Conaty, Bill

Hardcover: 15% 할인! ~~$27.50~~ $23.38 [28,060₩]

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Two superstars of the business world use their insider knowledge at a wide range of companies to provide a system any business can use to build its most valuable asset: talented leaders who can deliver the goods.

Return to the Little Kingdom: Steve Jobs, the Creation of Apple, and How It Changed the World
Moritz, Michael

Paperback: 8% 할인! ~~$15.95~~ $14.67 [17,600₩]

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In 1984, "The Little Kingdom" told the story of Apple's first decade. Now, completely revised and expanded, "Return to the Little Kingdom" is the definitive biography of Apple and its founders from the very beginning.

Why Smart Executives Fail: And What You Can Learn from Their Mistakes
Finkelstein, Sydney

Paperback: 8% 할인! ~~$16.00~~ $14.72 [17,660₩]

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Finkelstein has carried out the largest research program ever devoted to business breakdowns. In "Why Smart Executives Fail" he uncovers the regular causes with startling clarity and unassailable documentation.

Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company
Linzmayer, Owen W.

Paperback: 8% 할인! ~~$24.95~~ $22.95 [27,540₩]

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"Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up—from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including... [More...]

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