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Cengage Advantage Books: Looking Out, Looking in
Adler, Ronald B.		 Paperback: $87.54 [105,050₩]
배송 within 10 business days

Increase student interactivity and lower costs with this soft-cover, black and white, Advantage Edition version of LOOKING OUT/LOOKING IN, 13e. Featuring the Student Activities Manual pages integrated into each chapter, the Advantage Edition offers you... [More...]


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Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry
Taylor, Suzanne		 Hardcover: $35.00 [42,000₩]
This volume chronicles software manufacturer Intuit's extraordinary success against difficult odds. 2003 marks the 20th anniversary of Intuit, and the company will be initiating a year long celebration to mark the event.


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Ethical Space: International Journal of Communication Ethics - Vol. 4 No. 3 2007
Keeble, Richard		 Paperback: $27.60 [33,120₩]
배송 within 10 business days



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Understanding Broadcast and Cable Finance: A Primer for the Non-Financial Manager
McDowell, Walter		 Paperback: $47.94 [57,530₩]
배송 4-8 weeks

From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps... [More...]


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The Word of Mouse: New Age of Networked Media
Banister, Jim		 Hardcover: $27.45 [32,940₩]
배송 within 10 business days

Banister illustrates how media has evolved—from the telegraph to McLuhan to wireless digital—into a central element of every company's business. He outlines vanguard ideas for how our conception of "programming" in this age of networked media... [More...]


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Media Programming: Strategies and Practices
Eastman, Susan Tyler		 Paperback: $193.14 [231,770₩]
배송 4-8 weeks



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Living in the Information Age: A New Media Reader (with Infotrac) [With Infotrac]
Bucy, Erik P.		 Paperback: $103.14 [123,770₩]
배송 within 10 business days

LIVING IN THE INFORMATION AGE traces the development, surveys the literature, and explores the impact of new technologies on the media landscape. The author examines conceptual and practical aspects of life in an information society through 50 articles that... [More...]


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Afghanada, Vol. 2
Pettle, Adam		 Compact Disc: $39.95 [47,940₩]
The use of spin in business and its effect on the press and PR


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Business Strategies for the Next-Generation Network
Seel, Nigel		 Hardcover: $113.94 [136,730₩]
배송 4-8 weeks

Carriers and service providers have united around the concept of the Next-Generation Network (NGN). Although leveraging a broad basket of Internet technologies, the NGN is not being planned as the next-generation Internet. In its intention and architecture,... [More...]


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Optical Illusions: Lucent and the Crash of Telecom
Endlich, Lisa		 Hardcover: $29.65 [35,580₩]
배송 4-8 weeks

The "New York Times" bestselling author tells the remarkable story of one of the greatest corporate disasters of the recent boom-and-bust cycle: how America's most widely held stock was swept up in the market mania and then nearly destroyed.


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