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Democratizing Innovation
Von Hippel, Eric
Paperback: 8% ÇÒÀÎ! $18.95 $17.43 [20,920₩]
¹è¼Û within 10 business days

Von Hippel argues that manufacturers should redesign their innovation processes and that they should systematically seek out innovations developed by users. He points to businesses — the custom semiconductor industry is one example — that have... [More...]


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The Customer Comes Second: Put Your People First and Watch 'em Kick Butt
Rosenbluth, Hal F.
Hardcover: 15% ÇÒÀÎ! $26.99 $22.94 [27,530₩]
¹è¼Û within 10 business days

Tom Peters says "Hal Rosenbluth's story is one of the great unsung business success sagas — and in this fully revised and updated 10th anniversary edition of "The Customer Comes Second," Rosenbluth and his co-author Diane McFerrin Peters offer proof... [More...]


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Japanese Multinational Companies: Management and Investment Strategies
Basu, Dipak R.
Hardcover: $134.34 [161,210₩]
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New Technology Based Firms in the New Millennium Volume II, 2
During, W.
Hardcover: $172.74 [207,290₩]
¹è¼Û within 10 business days

— Offers a new slant upon networking as evidenced by the presence of four papers in the concluding Part IV of this volume on "Clusters and Networks."
— Provides a "one stop shop" for all those seeking to gain a broad understanding of the... [More...]


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The World Is Out There Waiting: An Introduction to Travel and Tourism
Fesmire, Anna H.
Paperback: $134.40 [161,280₩]
¹è¼Û 4-8 weeks



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Professional Travel Agency Management
Gee, Chuck Y.
Paperback: $181.92 [218,300₩]
¹è¼Û 4-8 weeks

Advanced text which emphasizes management aspects of marketing, personnel, financial, legal, impact of automation. Discusses role of travel agency in the industry as a whole, recent industry developments, future issues.



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Sports Marketing: Competitive Business Strategies for Sports
Brooks, Christine
Paperback: $187.92 [225,500₩]
¹è¼Û 4-8 weeks

Sports Marketing teaches readers how to research markets, analyze and interpret data, and finally design a plan to go after relevant markets. In addition, the text provides innovative structures for understanding the sports industry and a step-by-step... [More...]


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The Highwaymen: Updated and Expanded
Auletta, Ken
Paperback: $27.95 [33,540₩]
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An unparalleled view of the media power brokers as they compete to control the global information empire and the entertainment industry, "The Highwaymen" has been updated and expanded to include an entirely new chapter on Microsoft.


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Paths of Resistance: Tradition and Dignity in Industrializing Missouri
Thelen, David P.
Hardcover: $174.00 [208,800₩]
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The years between 1865 and 1920 were eventful ones for the sake of Missouri. It was not only the time of Jesse James, Scott Joplin, and Mark Twain, of progressive governors Joseph Folk and Herbert Hadley, of the first general strike in St. Louis and some... [More...]


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Knights, Raiders and Targets: The Impact of the Hostile Takeover
Coffee, John C.
Paperback: $150.00 [180,000₩]
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Dramatic as the corporate takeovers of recent years have been, it is far from clear what underlying forces are at work, and what their long-term consequences will be. This book represents one of the first sustained efforts to examine the complex issues... [More...]


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