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Paperback: 8% 할인! ~~$15.95~~ $14.67 [17,600₩]

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In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation,... [More...]

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Brennan, Bridget

Hardcover: $26.00 [31,200₩]

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If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.

And therein lies the pickle.

Women are the engine of the global economy, driving 80 percent of consumer spending in the United... [More...]

On Your Own: A Personal Budgeting Simulation
Donnelly, Mary Queen

Paperback: $61.14 [73,370₩]

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This activity-based simulation depicts a recent high school graduate finding out what it means to be on their own financially. The simulation allows students to experience the process of opening a checking account, renting an apartment, applying for credit,... [More...]

Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group
Thornhill, Matt

Hardcover: 15% 할인! ~~$24.95~~ $21.21 [25,450₩]

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Now that the Baby Boomer generation has reached the Middle Age of Aquarius, it is time marketers learned the new rules for connecting with America's largest, wealthiest and most important demographic cohort. Based on on-going national research by the Boomer... [More...]

Richistan: A Journey Through the American Wealth Boom and the Lives of the New Rich [With Headphones]
Frank, Robert

$65.99 [79,190₩]

Playaway is the simplest way to listen to audio on the go. Each Playaway comes with the digital content already pre-loaded on it and a battery to make it play. Simply plug in earbuds and enjoy. Each ultra-portable Playaway weighs only two ounces and comes... [More...]

China's New Consumers: Social Development and Domestic Demand
Croll, Elisabeth

Paperback: $59.94 [71,930₩]

배송 4-8 weeks

The mesmerizing potential of 1.3 billion customers has long constituted 'a magic market' for foreign entrepreneurs who once again are queuing to take advantage of China's fast-growing economy and rapidly changing society. Now, to counter a growing reliance... [More...]

Moral Markets: How Knowledge and Affluence Change Consumers and Products
Stehr, Nico

Paperback: $55.14 [66,170₩]

배송 4-8 weeks

Food Choice and the Consumer
Marshall, D. W.

Paperback: $226.80 [272,160₩]

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This book provides an interdisciplinary survey of food selection and examines each of the stages which the consumer goes through in making choices about what food to include in their daily domestic cuisine. The study of food provisioning is usually confined... [More...]

Consumer Behaviour: A European Perspective
Antonides, Gerrit

Paperback: $105.54 [126,650₩]

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Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the... [More...]

Customer Behaviour: A Southern African Perspective
Brink, A.

Paperback: $35.94 [43,130₩]

배송 4-8 weeks

Important marketing and industrial psychology concepts are applied to southern African business scenarios in this overview of consumer behavior. Case studies, applications, and research findings illustrate market characteristics of consumer movitation,... [More...]

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