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It's Not How Good You Are, It's How Good You Want to Be
Arden, Paul
Paperback: 8% ÇÒÀÎ! $9.95 $9.15 [10,980₩]
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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden,... [More...]


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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
Willingham, Ron
Hardcover: 15% ÇÒÀÎ! $24.00 $20.40 [24,480₩]
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“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers. They were so stressed by this behavior that they suffered from a... [More...]


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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Lockwood, Thomas
Paperback: 8% ÇÒÀÎ! $24.95 $22.95 [27,540₩]
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Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service... [More...]


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Selling the Invisible: A Field Guide to Modern Marketing
Beckwith, Harry
Hardcover: 15% ÇÒÀÎ! $22.95 $19.51 [23,410₩]
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You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work... [More...]


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A Technique for Producing Ideas
Young, James Webb
Paperback: $6.95 [8,340₩]
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A step-by-step technique for sparking breakthrough creativity in advertising—or "any field
Since its publication in 1965, "A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash... [More...]


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Lovemarks: The Future Beyond Brands
Roberts, Kevin
Hardcover: 15% ÇÒÀÎ! $27.50 $23.38 [28,060₩]
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From the worldwide CEO of Saatchi & Saatchi comes an entertaining, elucidating, and inspiring vision of the rejuvenation of brands through the power of love and the responsibility of business to fulfill one of its key functions: to make the world a better... [More...]


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Ogilvy on Advertising
Ogilvy, David
Paperback: 8% ÇÒÀÎ! $27.50 $25.30 [30,360₩]
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.


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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
Mitchell, Jack
Hardcover: 8% ÇÒÀÎ! $19.99 $18.39 [22,070₩]
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A master of customer service reveals his proven secrets to developing long-standing relationships and customer loyalty by making business personal.


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Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients
Moynihan, Ray
Paperback: 8% ÇÒÀÎ! $16.95 $15.59 [18,710₩]
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Thirty years ago, Henry Gadsden told Fortune that he wanted Merck to be more like chewing gum-maker Wrigley's. It had long been his dream to make drugs for healthy people—to "sell to everyone." Gadsden's dream now drives the marketing machinery of the... [More...]


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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
Sullivan, Luke
Paperback: 8% ÇÒÀÎ! $19.95 $18.35 [22,020₩]
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In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising... [More...]


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